More than three years as development partner. Headless storefront, a checkout app, integrations and one dashboard for everything

The collaboration

Teeshoppen sells basics for the whole family and runs one of the largest Shopify stores in Denmark: more than 10,000 products, sales in Denmark, Germany, Sweden, Norway, the UK, the Netherlands, France and Finland, and several hundred campaign collections live at any time. Liquify has been the development partner for more than three years, from single tasks to the architecture behind the whole setup.

Storefront

A headless storefront on Shopify Hydrogen, hosted on Oxygen, with Weaverse as the page builder. One catalogue in Shopify Markets with a storefront translated into more than ten languages, market-specific prices and currencies and correct hreflang. Speed comes from a full-page cache with cookie-neutral server rendering, stale-while-revalidate and price calculation inside the storefront, so pages never wait for the backend on every request.

Checkout

A dedicated Shopify app with App Proxy and Shopify Functions and 16 checkout extensions: bundle discounts and build-your-own bundles, campaign prices enforced in checkout so the price on the page is always the price at the till, payment rules per market, upsells driven by market and gender, and cart validation before payment.

Integrations and tools

A translation engine on DeepL with custom rules for tone of address, Klaviyo events and email flows, Meilisearch search, a first-party analytics pixel, Meta Ads automation, affiliate tracking, a popup system, per-product FAQs, price and stock monitoring, returns handling, monitoring of fake shops abusing the brand, and AI generation of packshots, colour variants and model images.

The dashboard

One internal dashboard where the team runs everything: campaigns and prices with collection rules, fixed prices, cost markups and countdowns, products and bundles, content and translations, SEO audits, emails, images, returns and operations monitoring. Built as a Node backend with React and Polaris, hosted on Railway with Redis. Instead of ten tabs and three agencies, the team has one place to work.

Scope

• Hydrogen and Oxygen storefront with Shopify Markets
• Checkout app with Shopify Functions and 16 extensions
• Custom apps and integrations
• Internal dashboard for campaigns, prices, content and operations
• Performance, monitoring and ongoing development